Are.na
Boom Snap Clap
KvK 7488 5928
“Writing. Rewriting. Re-rewriting”
— Thomas Kemeny
— Thomas Kemeny
I’m Rosa. A creative and copywriter (aka the terms I’ve been labelled with). But I’d rather label myself as a ball, perhaps. Catapulting through the air, going through hoops, hiding somewhere in the trees, casually rolling by. Sounds quite enjoyable, right? The ball also matches the blue patch I sewed on my backpack, which says: “BE. THE. BALL.”.
When I was 8, I started writing books. About 50, more or less. They all had the same kind of final pages that sounded something like: “..and then there was a final battle, and then they found each other again, and then all was wel”. A sign of impatience, maybe? Unwavering optimism? Awesomeness?
I was given a notebook with a red dragon on it.
One story per A5. That worked.
And it made me happy.
Since then, I haven’t stopped writing. From ideas, campaigns, manifesto’s, pay-offs and newsletters to activations, tone of voices, grant plans, social media content, and everything else that’s come my way.
If you're in need of copy that reads like a film or jumps around like a kid on a trampoline, send me a message :). I would loooove to write for you and help channel your thoughts into great ideas.
In Dutch & English.
Besides concepting and writing, I am the co-founder of the beatbox foundation Boom Snap Clap, and currently lending my free lance to whoever needs it (or asks nicely).
I worked for: SUSAN BIJL, Het Mauritshuis, Lebara, De Nationale Vacaturebank, Little Dutch, ParkBee, De Graanrepubliek, Graansilobieren, Priva, De Koopgoot, Zzz, Dollard Whisky, De Eerste Duurzame Generatie, Roodhart Group, Foot Locker, Proplamp, E.S.T.I.D.A., and more.
JOEPIELAB
2025 - 2026
De Joepie Academie
Writers course
2024
Willem de Kooning art academy
BA Honours in Advertising
2018 - 2022
Mediacollege Amsterdam
Graphic Design
2014 - 2018
Freelance
2019 – ongoing
Copywriter (parttime)
Onbegrensde Zaken
2024 – ongoing
Founder & Creative (artistiek leider)
Stichting Boom Snap Clap
2020 - ongoing
Creative & Copywriter
The Young
2022 – 2024
Creative intern
Natwerk
2021
Creative intern
Gedachtegoed
2017
Design intern
Epidemie
2016
Award 2018
NRC Charity Awards 2019
Runner-up award
W/ Luke Vermeulen
Het Nieuwe Instituut, Oct. 2022
Graduation show July 2022
Willem de Kooning academy Rotterdam
Maison Florida Opens up
Belgium, Hasselt, May 2020
Maison Florida Screens it - The Wrong
Belgium, Hasselt, Dec 2019
Long copy
Content copy
Articles
Text editing
Manifesto’s
Tone of Voice
Concepting
Brand positioning
Campaigns
Art-direction
PR & activations
Design
ENG & NL
2025