’T HOORENDE WOORT

2018

Overview
A non-existent campaign that focuses on the language from the golden century in the Netherlands. The old language is used as a tool to promote the dance-festival in Hoorn, Outdoor Stereo. As an announcement for the festival Rosa created a video together with the singer songwriter Ben Visser. Together they wrote a song in old Dutch for the festival.

Process
Rhythm and words are powerful. Rhythm is what attracts people and can move the body to the soul. One word can say a million things, but how does a word express that in a feeling? With this project Rosa combined these two to produce a booming sound with an original language transcript, attracting the festival visitor and letting them experience the power of a new combination.